Mapping out your client journey

When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…

Judging a book by its cover

Judging a book by its cover

It’s the phrase your parents used to say to you when you were a child, “never judge a book by its cover”. But let’s be honest, we do, everyday with…