Consultation weeks for the quiet months
After the Christmas indulgence of mince pies, turkey, spiced Christmas coffees and the expense of presents, we’re probably all feeling the pinch on our wallets. January is normally ‘buckle down…
Reward your clients on public celebrations
Public celebrations such as Mothers Day, Valentines Day or Easter are fantastic opportunities to give something extra to your clients to show them that you value their business and are…
Stylist incentives: Battleships
Almost every salon owner I have spoken to finds it challenging to get stylists to recommend products and services their salon can provide. There are, however, many types of ways in…
Judging a book by its cover
It’s the phrase your parents used to say to you when you were a child, “never judge a book by its cover”. But let’s be honest, we do, everyday with…
Thinking about your retail area
Appearance in retail is important. In fact it is very important. When you walk into a supermarket you are presented with a very appealing and easy to understand array of…
Client clubs
Most of us like to feel special and receive treatment that others might not get. That’s why we feel great when we get into night clubs that are notoriously difficult…
Creating a male area
The male haircare and grooming business has grown rapidly over the past few years and is still growing strong today. Face creams for men, cleansing products based on skin type…
At the car wash, yeah!
Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…
Art attack
Whether it is something from a brand, your own creative work or a cheeky ‘Van Gogh’, artwork on the walls is always a fantastic way to decorate and improve the…
Stylist incentives: Team vs. Individual
How do incentives work normally? Sell a product or service, win a prize, after a few weeks the person with the most prizes wins an event bigger prize. Right? In theory,…