“A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” The fact that ‘Selfie’ has made it…

When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…

Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…

Style It Yourself evenings are a great way to build better relationships with your clients, educate them on using products and tools correctly at home and help to increase your…

If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…

Appearance in retail is important. In fact it is very important. When you walk into a supermarket you are presented with a very appealing and easy to understand array of…

A breakfast blow dry club can be a great way to get clients into your salon early in the morning. Whether you’re going to work or spending the day at…

A survey found that globally, 91% of consumers are likely to switch brands to one associated with a good cause if it is similar in price and quality (according to…

Deal of the day sites like Groupon are like Marmite; you either love them, or you hate them. Having said that, however, they are extremely popular, as people are constantly…

Nearly every business has some form of loyalty scheme, whether it is your Boots, Nectar or Tesco Clubcards, Costa or Nero coffee cards, or your free meal after nine paid…