Mapping out your client journey
When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…
Activity calendars
Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…
Thinking about your retail area
Appearance in retail is important. In fact it is very important. When you walk into a supermarket you are presented with a very appealing and easy to understand array of…
Loyalty Schemes
Nearly every business has some form of loyalty scheme, whether it is your Boots, Nectar or Tesco Clubcards, Costa or Nero coffee cards, or your free meal after nine paid…
Judging a book by its cover
It’s the phrase your parents used to say to you when you were a child, “never judge a book by its cover”. But let’s be honest, we do, everyday with…
Creating a male area
The male haircare and grooming business has grown rapidly over the past few years and is still growing strong today. Face creams for men, cleansing products based on skin type…
Linking to local businesses
When you’re running a business costs can be high, so if we’re able to make relationships that can help us out, it makes it all a bit easier (and more…
Forget model scouts, hire client scouts!
It’s common to have a scheme in place to encourage your clients to recommend their friends to you. But, have you ever thought about taking it a step further by…
Services: Creating service packages for your clients
You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…