You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be in a better position to sell more and could even use them to sell retail products.
Your service packages should be in different price tiers, contain a mixture of treatments, massages, colour services and retail products, and offer a saving (vs. purchasing the individual components separately.)
Example:
The Colour Brush Luxury Package – £35
-Intensive salon treatment under heat
-Gloss service or Colour Blow dry
-Styling product to take home with a styling consultation
-Care product to take home
The Colour Brush Pamper Me Package – £20
-Intensive salon treatment under heat
-Styling product to take home with a styling consultation
The Colour Brush Treat Me Package – £10
-Salon treatment
Offering three different packages gives your clients 4 choices instead of just two: yes or no.
It’s perfect to introduce at Christmas:
“With your Christmas appointment we are offering you a choice of three Christmas packages to give you perfect hair for the celebrations. We have a basic ‘treat me package’, which includes an in-salon treatment; a ‘pamper package’, which includes an intensive treatment and a step-by-step styling consultation with a styling product to take home; or the ‘luxury package’, which includes an intensive treatment and a step-by-step styling consultation with a styling product to take home as well as a glossing service and a care product to take home. What can we book you in for?”
Or:
“Would you like to book a treatment at your next appointment? We offer colour blow-dries, glossing services and in-salon treatments”
Service packages give you a lot more to work with and make it easier for you clients to see the different levels of service your salon can offer. Think about what service packages would work best in your salon and then let us know you’ve found it’s shaped your business in the comments section below.