If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…
A breakfast blow dry club can be a great way to get clients into your salon early in the morning. Whether you’re going to work or spending the day at…
Nearly every business has some form of loyalty scheme, whether it is your Boots, Nectar or Tesco Clubcards, Costa or Nero coffee cards, or your free meal after nine paid…
Most of us like to feel special and receive treatment that others might not get. That’s why we feel great when we get into night clubs that are notoriously difficult…
Public celebrations such as Mothers Day, Valentines Day or Easter are fantastic opportunities to give something extra to your clients to show them that you value their business and are…
Client loyalty and retention is always going to be a major focus for your salon. With the recession, even if clients are extremely loyal they may visit less frequently. By…