When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…

Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…

Style It Yourself evenings are a great way to build better relationships with your clients, educate them on using products and tools correctly at home and help to increase your…

If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…

Appearance in retail is important. In fact it is very important. When you walk into a supermarket you are presented with a very appealing and easy to understand array of…

How do incentives work normally? Sell a product or service, win a prize, after a few weeks the person with the most prizes wins an event bigger prize. Right? In theory,…

You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…

Almost every salon owner I have spoken to finds it challenging to get stylists to recommend products and services their salon can provide. There are, however, many types of ways in…

Client loyalty and retention is always going to be a major focus for your salon. With the recession, even if clients are extremely loyal they may visit less frequently. By…