When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…

Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…

If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…

A breakfast blow dry club can be a great way to get clients into your salon early in the morning. Whether you’re going to work or spending the day at…

Deal of the day sites like Groupon are like Marmite; you either love them, or you hate them. Having said that, however, they are extremely popular, as people are constantly…

The male haircare and grooming business has grown rapidly over the past few years and is still growing strong today. Face creams for men, cleansing products based on skin type…

After the Christmas indulgence of mince pies, turkey, spiced Christmas coffees and the expense of presents, we’re probably all feeling the pinch on our wallets. January is normally ‘buckle down…

Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…

You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…

Client loyalty and retention is always going to be a major focus for your salon. With the recession, even if clients are extremely loyal they may visit less frequently. By…