Whether it is something from a brand, your own creative work or a cheeky ‘Van Gogh’, artwork on the walls is always a fantastic way to decorate and improve the image of your salon. However one of the struggles is keeping it fresh and relevant.
If you get your posters and banners from a brand, then make sure you ask them for the most up to date visuals so you are always on trend. Often, you will be able to download the visuals so you can make your own posters and banners, just ask them if they can email them to you or if they have a marketing site you can use. If you shoot your own collections, then I would also consult with your Colour House as they can often help out with trend forecasting so you know your visuals will be relevant for the seasons to come.
Now, there is always that one large space in your salon, it could be that big area behind reception, that wide wall behind your back wash units, the wall that separates your staff room from the salon, or even that awkward space by the waiting area that you never know what do with. This is your feature space and you can use it to make a statement, you just need to get hold of some great artwork. So, get in touch with your local art galleries and arrange to see the kind of work they show and sell. Then get an agreement with them that you will pick a piece of work to be displayed in your salon. You can choose the piece together so it works for both of you and include a card next to it saying where it is from and how they can contact the gallery. That way if any of your clients want more information on the artist or want to buy the piece they can contact the gallery directly. Aim to change to the piece every 4-6 months to keep it fresh and remember it should always fit in with the image of your salon as you don’t want it to clash and it should compliment what you are trying to achieve with your image.
Don’t cap your imagination, there is nothing stopping you displaying 3D art or even sculptures if you have the right space. Let us know how you get on and what kind of artwork you’ve displayed.