“A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” The fact that ‘Selfie’ has made it…

Style It Yourself evenings are a great way to build better relationships with your clients, educate them on using products and tools correctly at home and help to increase your…

A survey found that globally, 91% of consumers are likely to switch brands to one associated with a good cause if it is similar in price and quality (according to…

Look books are a fantastic tool to inspire clients and get them to try something new. Often they are split into different categories: long, short and mid-length styles, brunettes, blondes,…

click here for the full image As technology becomes cheaper and easier to access, everyones getting a smartphone or a tablet. So why not take the plunge for your salon…

Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…

Whether it is something from a brand, your own creative work or a cheeky ‘Van Gogh’, artwork on the walls is always a fantastic way to decorate and improve the…

Client loyalty and retention is always going to be a major focus for your salon. With the recession, even if clients are extremely loyal they may visit less frequently. By…