It’s the phrase your parents used to say to you when you were a child, “never judge a book by its cover”. But let’s be honest, we do, everyday with…

Most of us like to feel special and receive treatment that others might not get. That’s why we feel great when we get into night clubs that are notoriously difficult…

Appearance in retail is important. In fact it is very important. When you walk into a supermarket you are presented with a very appealing and easy to understand array of…

The male haircare and grooming business has grown rapidly over the past few years and is still growing strong today. Face creams for men, cleansing products based on skin type…

Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…

Whether it is something from a brand, your own creative work or a cheeky ‘Van Gogh’, artwork on the walls is always a fantastic way to decorate and improve the…

How do incentives work normally? Sell a product or service, win a prize, after a few weeks the person with the most prizes wins an event bigger prize. Right? In theory,…

click here for the full image As technology becomes cheaper and easier to access, everyones getting a smartphone or a tablet. So why not take the plunge for your salon…

“A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” The fact that ‘Selfie’ has made it…

When clients enter your salon they are taken on a journey, both physically (from the reception area to the backwash area to the styling chair) and emotionally (from being nervous…