Judging a book by its cover
It’s the phrase your parents used to say to you when you were a child, “never judge a book by its cover”. But let’s be honest, we do, everyday with…
Creating a male area
The male haircare and grooming business has grown rapidly over the past few years and is still growing strong today. Face creams for men, cleansing products based on skin type…
Client clubs
Most of us like to feel special and receive treatment that others might not get. That’s why we feel great when we get into night clubs that are notoriously difficult…
Consultation weeks for the quiet months
After the Christmas indulgence of mince pies, turkey, spiced Christmas coffees and the expense of presents, we’re probably all feeling the pinch on our wallets. January is normally ‘buckle down…
From catwalk to look book
Look books are a fantastic tool to inspire clients and get them to try something new. Often they are split into different categories: long, short and mid-length styles, brunettes, blondes,…
Linking to local businesses
When you’re running a business costs can be high, so if we’re able to make relationships that can help us out, it makes it all a bit easier (and more…
Forget model scouts, hire client scouts!
It’s common to have a scheme in place to encourage your clients to recommend their friends to you. But, have you ever thought about taking it a step further by…
Digital look books: Using Pinterest
click here for the full image As technology becomes cheaper and easier to access, everyones getting a smartphone or a tablet. So why not take the plunge for your salon…
Stylist incentives: Team vs. Individual
How do incentives work normally? Sell a product or service, win a prize, after a few weeks the person with the most prizes wins an event bigger prize. Right? In theory,…
At the car wash, yeah!
Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…