Nearly every business has some form of loyalty scheme, whether it is your Boots, Nectar or Tesco Clubcards, Costa or Nero coffee cards, or your free meal after nine paid…

It’s common to have a scheme in place to encourage your clients to recommend their friends to you. But, have you ever thought about taking it a step further by…

Style It Yourself evenings are a great way to build better relationships with your clients, educate them on using products and tools correctly at home and help to increase your…

When you’re running a business costs can be high, so if we’re able to make relationships that can help us out, it makes it all a bit easier (and more…

Look books are a fantastic tool to inspire clients and get them to try something new. Often they are split into different categories: long, short and mid-length styles, brunettes, blondes,…

Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…

A survey found that globally, 91% of consumers are likely to switch brands to one associated with a good cause if it is similar in price and quality (according to…

If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…

Deal of the day sites like Groupon are like Marmite; you either love them, or you hate them. Having said that, however, they are extremely popular, as people are constantly…

You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…