Plan, plan, plan… and then plan some more. Thinking ahead will not only help grow your business by planning more effective promotions and activities around annual or local events, for…

Look books are a fantastic tool to inspire clients and get them to try something new. Often they are split into different categories: long, short and mid-length styles, brunettes, blondes,…

When you’re running a business costs can be high, so if we’re able to make relationships that can help us out, it makes it all a bit easier (and more…

If a client chooses a particular style from a magazine or lookbook, they may not be able to achieve it in one visit. They may need several colours, treatments, or…

A survey found that globally, 91% of consumers are likely to switch brands to one associated with a good cause if it is similar in price and quality (according to…

Deal of the day sites like Groupon are like Marmite; you either love them, or you hate them. Having said that, however, they are extremely popular, as people are constantly…

You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…

Public celebrations such as Mothers Day, Valentines Day or Easter are fantastic opportunities to give something extra to your clients to show them that you value their business and are…

After the Christmas indulgence of mince pies, turkey, spiced Christmas coffees and the expense of presents, we’re probably all feeling the pinch on our wallets. January is normally ‘buckle down…

Client loyalty and retention is always going to be a major focus for your salon. With the recession, even if clients are extremely loyal they may visit less frequently. By…